Social media Marketing (For Beginners)

  • Categories IT Courses
  • Total Enrolled 1
  • Last Update October 24, 2019


This course is a complete guide to help you start and run a successful social media campaign for any business. It will cover everything you need to know as a beginner in Social Media marketing, starting from how you should approach social media, to setting up your presence on the relevant platforms.

We shall also cover key concepts related to social media marketing like: the big data behind social media effectiveness, getting started with Facebook, YouTube, Twitter and Instagram, Social media Audit, content marketing among other topics.

What Will I Learn?

  • Understand the foundations of Social Media marketing
  • Plan Goals and create Vision
  • Understand the basics of Facebook, Twitter, Instagram, and YouTube
  • Understand the risks associated with Social Media
  • How to build a social media strategy
  • Understand the fundamentals of content marketing
  • How to audit your organization

Topics for this course

32 Lessons

0.0. Course Outline

Course Sylabus

1.0. Starting with the basics

2.0. Your Social media Strategy

3.0. Getting started with Social Networks

4.0. Social Media Content marketing

5.0. Facebook: What you need to know

6.0. Twitter: What you need to know

7.0. Social Media Audit

About the instructors

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8 Courses

10 students


Material Includes

  • Rich Interactive-learning content
  • Quality student support
  • Hands-on exercises with solutions
  • Certificate of Completion
  • Interactive quizzes
  • Students project to empower their skills


  • Learners with some basic knowledge of Internet and Email will find it easy to undertake this course.
  • You should have some business need for social media- either as an entrepreneur or within an organization.
  • Set some time to work on your social media project.

Target Audience

  • This course is designed for any one with desire to learn about Social media Marketing, but especially business owners and employees in an organization.

Pathfinder ECenter


Provide holistic training on ICT and entrepreneurship to empower graduates for individual development and global competitiveness.

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Physical Address

We are located at Perani- Lungalunga,Opposite Perani Primary School; Along Ramisi-Lungalunga Road.

Mobile number: 0791351009